Introduction

Apollo Munich Health Project entailed enabling the digital transformation of over 1 million yearly health insurance buyers to bring them online for quick and seamless insurance renewal and increase overall conversions.

Atlogys was responsible for end-to-end project deliverable, right from conceptualization, design, and architecture, to end-to-end development (around 18 man-months of development), testing and deployment at scale.

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Atlogys Scope and Contributions:

• Creation of Technical Requirements Specifications (SRS) [Business  IT Conversion]
• In-depth conversations with the client to understand business objectives and strategy.
• Interface with various stakeholders and divisions within the organization to document all workflows and rules for renewal, upsell, cross-sells for a system which lacked any documentation.
• Interface with design team to ensure latest web and usability standards
• Creation of Technical Architecture Document (HLD)
• Design Middleware to interface with various SOAP/REST APIs in parallel to improve performance
• Define and Document all backend API calls and methods, JSON response formats
• Identify technologies and design to account for Performance, security, scalability
• Architect Algorithm & workflows for renewal upsells and cross-sells
• Define security model and interactions with third-party payment providers to ensure quick and secure payments
• Conceptualize CDN and LoadBalanced Hardware Deployment Stack for Staging and Prod
• Complete HTML/CSS development – Responsive for three platforms with a mobile-first approach
• Full Project Planning and Distribution into Sprints – Complete Scrum Planning
• Full Coding of Complete Frontend Application
• Code Review and Ongoing Technical R&D
• QA Testing
• Deployment to various environments (dev, QA, staging, production)
• Logging and Analytics to measure renewal/upsell/cross-sell rates before and after on a continuous basis

Technologies:

• AngularJS, Ajax, HTML5
• REST-based API’s
• NodeJS Middleware to talk to Renewal Backend
• Linux, Ngnix & CDN Hosting on AWS including S3 and CloudFront.

Features:

• Simple and fast online renewal
• Various rules for offering renewal based on policy-type & claims, etc.
• Offer upsells to increase sum insured based on rules
• Offer various cross-sell products to increase revenue
• Custom Middleware to interface with existing renewal backend

Resources aligned by Atlogys

Total of 18 months of development

Impact

• Reduced load time by over 70%
• Simplify process by reducing clicks by 60%
• Increased online renewal rate by over 150%
• Used by hundreds of thousands of users in India yearly