Product: Web eCommerce Platform for Hardware Supplies and Commercial Appliances

Client: onChase Pvt. Ltd, India


onChase is a web-based eCommerce platform for listing and selling Home Furnishing, Appliances and Interior decoration items like Bath Fittings, Plumbing, Tools & hardware, Doors, windows, etc.

It seeks to bring the concept of Home Depot to the online web.

onChase was a product of the Banyan group of hotels, India.

Atlogys was hired to perform turnkey design, architecture, development, deployment and the post-launch maintenance and monitoring of the onChase web platform.

Atlogys designed onChase to be a highly customized Magento based responsive web platform. Various UX and UI strategies and themes were proposed before finalization on the final UI as well.




Custom PHP Admin Panel

  • Affiliate section for Designers & Blue Collar Labor
  • Profile for Designers and Labor
  • Generate Affiliate link for distribution by suppliers like plumbers, carpenters, designers
  • Track conversions per affiliate
  • Maintain list of vendors

Magento Admin Panel

  • Order and Shipping Inventory
  • Users list
  • Product Catalogue
  • Sales dashboard
  • Blogs & Newsletter
  • Vandor Management

Frontend Web Application

  • SSL/HTTPS encryption
  • Designers Directory
  • Ideas & Themes (like homedepot.com)
  • Promos and Discounts
  • CMS integration for pre-login static pages
  • Gift Cards and Credit Memos
  • eCart – Payment Wallet Integration
  • Shipping API’s for carriers

Technical Challenges Overcome

We used Magento and tweaked the backend to expose REST API’s. These API’s were used by a custom admin backend built on PHP. The two2 technologies – LAMP and Magento were deployed side by side and kept in synchronization to ensure smooth operations.

Many plugins were also developed and customized in Magento.



Launched successfully in Bangalore, India for 3 months before it got acquired by its competitor. It had data entry for 5000 different types of home products and integrations with 300+ suppliers local to the India market. In addition there were tie ups done with DHL and Blue Dart and DTDC shipping services for product dispatch and delivery.