Product: eCommerce platform for Buying Fully Furnished Spaces

Client: Tech Entrepreneur (MIT MBA)


RoomStory is a premium and a comprehensive multi-brand home store online that serves the Indian market. This premium portal was launched with the aim to redefine user experience in the unorganized home décor space. The platform curates a unique customer experience by providing fully furnished spaces furnished with top brands that can be further customized or procured as-is using an easy to use, intuitive website, and great customer service.

Brands, both aspiring and established, come online via this portal to showcase their styles to the Indian consumer. RoomStory.com will curate these products to help customers build their own unique stories that define their homes. Customers in Tier 2 and Tier 3 cities also gain access to brands that were previously unavailable to them. 

Artt’dinox, Philips, Maspar, and FCML are a few of those brands which have already joined hands with RoomStory.com to channel their products to customers online.



  • a wide selection of quality products from leading brands on this eCommerce Portal
  • RoomStory.com provides easy online solutions for Home Décor including but not limited to Bed & Bath, Décor & Furnishings and Kitchen & Dining.
  • The website is a one-stop-shop offering end-to-end solutions from décor to lamps, bed linen to crockery, kitchenware to wine accessories.
  • Store listing page with Store detail page integration
  • Product Catalogue feature & Products Listing
  • Brand Page
  • Related Products & Store Recommendations
    • Products attributed supported:

    • Project Types (e.g. Furniture, Flooring, Sanitary ware)
    • Room Types (e.g. Bedroom, Bathroom, Kitchen)
    • Product Types (e.g. Beds, Sofas, Washbasins)
    • Brands (e.g. Jaquar, Kajaria, Godrej)
    • Geographic Area (e.g. GK1, GK2)
    • Price Rating (1 to 5)
    • Store Rating (1 to 5)
  • User Registration & Login
  • My Account with Order History
  • Address Book
  • Gift Card and Balance tracking
  • Shopping Cart, Wish List
    • Payment Gateway Integration

    • COD, Net Banking, PayU Integration, Wallet
  • Discounts & Coupons
  • Idea listing page integration & Ideas Widget
  • Pagination & Bookmarking
  • Reviews and ratings
  • Map (location), Sharing (Social, email)
  • Multiple images per product, magnify size when clicked
  • Store recommendations
  • Filter & Search
  • Upsells and Cross Sells

Technical Challenges Overcome

  • Magento
  • Customize PHP plugins
  • HTML5/CSS3
  • AWS cloud


Launched successfully & Featured in News