Introduction

StreetMarch is a Proprietary Task & Reward based Mobile platform on iOS (Apple Store) with polling and campaigning tools like Street Polls, Street Rewards, and Street Broadcasts.

It provides users (individuals/organizations/brands) with opportunities to interact, connect with and market to target audiences worldwide by creating a redeemable reward based engine.

It is backed by serial entrepreneurs with business management experience from schools like Kelloggs, Duke and London school of economics and industry experience as CXO’s at various firms like Comcast.

Atlogys was hired by the investors and made responsible for end-to-end project deliverable, right from conceptualization, design, and architecture, to end-to-end software development testing and deployment at scale.

Screenshots

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Features

• Social Surveys, Contests with Reward/Loyalty points and Badges for Participation
• Create unique social media campaigns like Street Polls, Street Rewards – each with a set task, check in location, and reward points
• Users can redeem points at organization for various forms of participations
• Reward level of engagement with badges and local/global ranks
• Deep FB integration and Friend connections – User login
• User profiles grouped by interests (music, sports)
• Algorithmic Discovery and matching of users to campaigns
• Advertising Exchange
• User activity feed with comments
• Ranking of users within their FB friend graph on basis of activities on the platform

Technical Challenges Overcome

• Customizing Facebook graph API — To get all the person’s friends and their likes we had to customize the graph API to get the accurate results.
• Deep-linking for an image (Generating preview of URLs) — App had a feature to send messages to nearby users. They could attach image/image URL. Implementing this in real-time without delay was challenging.
• Battery draining — App was continuously using the user’s location for various app features which in turn was draining the device battery. To overcome this issue we went in depth into location features of the iOS ecosystem.

Impact

• Launched successfully on the Apple App Store
• Used by brands like Sony Music Albums, Reebok for organizing campaigns and getting volunteer participation/s.
• It has essentially become a social media marketplace that enables organizers to create crowds and keep them engaged.